Multi column text box in Illustrator

Just like it's more type-friendly brother InDesign, Adobe Illustrator also features multi-column text boxes. Although in Illy, it's not as obvious but just as easy:

Create a text box using the Type tool. With the text box highlights go to Type>Area Type Options. From there you can set the following:
Text box width/height
Rows/columns (and their span/gutter)
Offset/inset spacing
Flow direction of text.

Makes Illustrator that little bit more powerful when trying to set text, huh?