GF Smith papers invite

I was lucky enough to receive a GF Smith papers invite to their 5 day event creative event in London this April. In collaboration with It's Nice That, Monotype and the British Council's Architecture, Design and Fashion Department, the event "investigates the craft within the creative industry, through live demonstrations, workshops, installations and talks by the artisans and exponents."

The invite comes in a chocolate-brown envelope, featuring a 30mm hole cut right in the middle, giving a sneaky peak at the contents - who can resist opening an envelope after getting a glimpse like this? The invite is a duplexed colourplan paper (aqua blue and sandy yellow), printed black on the inside only. A very neat touch is the dog-eared corner, contrasting the inside colour against the outside, and featuring the event title. The dog-ear also reveals the name of events' host - GF Smith. Inside, the typesetting would be extremely boring, were it not for the ingenious event title 'Beauty in the Making' pulled from the paragraph and set in caps at a 45 degree angle.